Select Core Course

REPUTATION MANAGEMENT

This course stresses the need to measure, monitor, analyze and proactively manage the reputational asset by embedding brand and reputation throughout the organization, led by the

This course stresses the need to measure, monitor, analyze and proactively manage the reputational asset by embedding brand and reputation throughout the organization, led by the  Communication function

PUBLIC AFFAIRS, PUBLIC POLICY and ISSUES MANAGEMENT

Many issues at the forefront of the public’s attention today were unheard of even a few years ago though many could (and likely should) have been anticipated. This course focuses on the levers that shape public policy and how to plan for and map various stakeholder strategies, including public opinion research, critical path analysis, coalition building and more

APPLIED FINANCE FINANCIAL COMMUNICATION

Communication professionals must be able to “speak” the language of the business, meaning they must be fluent in the company’s P&L and all factors that influence it. This course focuses on the essentials of business finance with a deep-dive on the fundamentals so they can engage with business leaders on matters critical to the organization

ORGANIZATIONAL and CHANGE COMMUNICATION

This course is designed to help Communication professionals develop and align organizational communication strategies, structure, and capability to improve engagement and alignment and carefully manage change across the organization

RESEARCH, ANALYTICS, MEASUREMENT, and EVALUATION

Just as a scientist would never begin a project without examining prior research, Communication professionals ignore research and evidence at their own peril. This course aims to further develop participants’ working knowledge of research trends and techniques, with specific best-practice examples offered – as well as some frequent pitfalls that can be easily avoided

I believe that our background and circumstances may have influenced who we are, but we are responsible for who we become.” – Cicero