The Academy

Taking a business-centric approach to enhance the capabilities of Communication professionals in various industries and companies around the world.

 

the academy presentation

the academy survey 2016

THE ACADEMY PRINCIPALS

john doorley_sqJOHN DOORLEY, Professor

Built and led corporate communication function at Merck; founded and directed graduate program in PR and CC at NYU; developed first graduate courses in Reputation Management; co-authored leading texts on Reputation Management

 

 

sandra_sqSANDRA MACLEOD, CEO Mindful Reputation

Cited among 100 most influential PR people by PR  Week; former head of communication at PA Management Consulting; established 1st international franchise for media analysis (CARMA); established Echo Research; Board member, Arthur Page Society, and University
of Oxford’s Public Affairs Advisory Group

 

 

craig_sqCRAIG ROTHENBERG, Communication Executive

In 20+ years at J&J, led Pharm Communications and professional development; launched ACCEL program; member of Communication Leadership Team and supported CEO/Chairman and other company executives; adjunct faculty member at NYU; advises business leaders and CCOs on storytelling / narrative, strategy, leadership and alignment, Board member PRSA Foundation, Corporate Communication International.

THE MISSION

Enhance personal capabilities so that the entire Communication function plays a more pivotal, strategic and driving role with business partners across the organization

Ensure that Communication professionals have opportunities for career development while evolving the function so that it becomes indispensable to leadership across the organization

FOUNDATIONAL ELEMENTS

  • Courses led by Diverse, Thought-Leading Practitioners
  • Bringing a Global Perspective top the Practice of Communication
  • Active Role for Host CCO and Communication Leadership Team
    – Mapping to existing core communication competencies
  • Input from Business Leaders – Upfront assessment
  • The Leadership Challenge
  • Personalized Follow-Up