Event Date: 01/05/2014

Archive: Putting a value on reputation

How do you place a value on reputation?  How much is it actually worth? Why isn’t it shown on the balance sheet?  How are reputations typically damaged and destroyed?  And what can you do about risks to reputation?  

The briefing goes through the latest research and reports conducted into reputation risk including ‘Roads to Ruin’, the Cass Business School report for Airmic (2011) and ‘Deconstructing failure – Insights for boards’, the Reputability report (2013).  It then goes on to highlight the implications for company secretaries, particularly from the FRC’s Draft Guidance on the Strategy Report and on Risk Management for boards.