People

Our thought leaders and advisors combine academic rigor with solid, real-world experience, to help clients manage reputation through a process that embraces business practice, communication, and organizational identity. Specially selected for their experience, knowledge and passion in furthering management understanding and insights into reputation, we provide our clients a network of  notable individuals in their own right in the area of reputation, organisational success, and insight, including:

sandra_sqSandra Macleod advises leaders on reputation. Sandra has provided evidence-based counsel and worked to build the professionalism of communications and reputation management for over 25 years. She is one of the founders of the International Association of Measurement and Evaluation Companies (AMEC), a Companion of the Chartered Institute of Management, a member of the McKinsey Women as Leaders’ Forum and has been being cited as ‘among the 100 most influential people in PR’ by PR Week. From an early career at Edelman Public Relations in London and Information et Enterprise in Paris, Sandra went on to become head of communications at PA Management Consulting before setting up the first international franchise of media analysis company, CARMA International, in 1989. Ten years later, she founded Echo Research as a full-service research firm with offices in the London, Paris, New York and Singapore. Winning a record-breaking 89 industry awards for innovation and excellence in research, the Echo group was acquired by Ebiquity PLC in 2011 and rebranded under the same name in 2013. Sandra has served on the Council of the International Business Leaders’ Forum, on the Board of the Institute of Public Relations, on the Board of the Department of Trade and Industry’s Business Links, and on the Appeal Board of I CAN, the charity for the children with special needs. Sandra currently sits on the Board of the Arthur W Page Society and University of Oxford’s Public Affairs Advisory Group. She is also Visiting Professor on Reputation at the NYU Public Relations and Corporate Communication masters program, New York and director of the reputation economics advisory consultancy Reputation Dividend.

john doorley_sqProfessor John Doorley joined the full-time faculty at Elon University in North Carolina as a visiting professor in 2015. The university, with a student-faculty ratio of 12:1, was recently ranked No. 1 in the United States in the category “Focused on Student Success” (U.S. News & World Report).  The Elon School of Communications, with 1,200 students, is one of only 18 private universities in the nation with ACEJMC accreditation, the highest benchmark of program quality in journalism and communications. Professor Doorley will continue his work with Mindful Reputation, which he joined in 2014 after almost 10 years at New York University as founding the academic director and clinical assistant professor of the Master of Science Degree Program in Public Relations & Corporate Communication. Under his leadership, the NYU program became the world’s largest graduate program in its field and the one named America’s Best Public Relations Education Program in 2009 and 2010. Before joining NYU he was a full-time faculty member in the School of Communication at Rutgers University. Previously, until 2000, John was head of corporate communication at Merck & Co., Inc., which was named America’s Most Admired Company seven of his 12 years there (Annual Fortune Magazine survey). Before joining Merck, he was a director of public relations and a speechwriter for the CEO of Hoffmann- LaRoche Inc. At Nreputation front coverYU in 2012, he developed and taught the world’s first graduate course in reputation management. He co-authored with Helio Fred Garcia the first text on reputation management (Reputation Management, from Routledge, Taylor & Francis), the third edition of which was released in 2015, and has copyrighted a process to help organizations measure, analyze, monitor and manage their reputations. His  2013 book, Rethinking Reputation, from St. Martin’s Press, written with Fraser Seitel, premiered at number 12 on the Amazon list of best-selling business management books. In 2009, he worked with the Communication Leadership at Johnson & Johnson to develop the Academy for Communication Excellence & Leadership (ACCEL), now one of industry’s most successful career development initiatives for communication professionals – See more at http://mindfulreputation.com/about-mindful-reputation/people/#sthash.h1A8Ci6G.dpuf  

Dr Kevin Money, Director of The John Madejski Centre for ReputationKevin teaches on the MBA programme and Henley Business School’s flagship Advanced Management Programme in areas of Reputation, Responsibility, Teams and Leadership. He also supervises DBA and Ph.D. Research Associates. Kevin the Director of The Positive Psychology Forum – an organisation that applies advances in psychology to help individuals and organisations improve their performance through a process of reflection on success and failure. Kevin is a Chartered Psychologist, a member of International Association of Business and Society and Academic Board Member of The European Association of Business in Society. He is also a former editor of the Journal of General Management and Manager Update and has acted as a consultant to major companies and voluntary organisations in the UK, USA and South Africa. Professor Mike Brown  is Head of the Centre for Corporate Reputation and Strategy at Birmingham City Business School and the founder of the ‘Britain’s Most Admired Companies’ research published annually in Management Today. With a Ph.D. from York University, he has published in a number of management journals, contributed to a number of edited texts and co-authored The Admirable Company book. Mike has corporate teaching experience worked with a number of international blue-chip companies and spoken at major conferences around the world.

jpg-s-welchStephen Welch from advising the Canadian government on stakeholder communication, Stephen moved to the UK in 1991, holding roles at MORI, Echo Research and Hay Group where he worked for 11 years, most recently as head of the global consulting practice for telecom, media and technology with clients such as Ericsson, Vodafone and BAE Systems. With a strong Marketing and PR background, Stephen has been heavily involved in developing and implementing marketing and corporate image research and campaigns for clients.  Past-President of the UK Chapter of the International Association of Business Communicators, Stephen is a fully accredited member of both the Chartered Institute of Public Relations and the Market Research Society.

Robert (Bob) Takacs is an accomplished high-energy executive who is passionate about understanding brands, customers and stakeholders and connecting them based on fact-based research. He has delivered tangible value to clients in more than 20 countries, across six continents.  Bob has successfully built brands and organizations, launched products and services and assembled high-performance consulting and sales teams. He brings over 15 years of research consulting, data analysis and global project management experience and is able to succinctly illuminate emotional experiences of consumers and stakeholders.  He has structured results and recommendations that delivered actionable insights – creating compelling cases to drive strategy and create change.  Bob holds an M.B.A. from Fairleigh Dickinson and a B.A. (Economics) from Upsala College.

craig_sqCraig Rothenberg is an accomplished Communication executive who has provided senior level strategic counsel to business leaders and organizations. He is the Founder and Chief Executive Officer of Rothenberg Communication LLC, a consultancy that provides strategic and leadership counsel to all types of organizations. He also is an adjunct professor in the graduate communication program at New York University, where he teaches courses in Strategic and Organizational Communications, and a frequent guest lecturer on college and university campuses. Craig spent 20 years at Johnson & Johnson, the global healthcare leader and one of the world’s most respected companies. In his last role with J&J, he led Global Employee and Executive Communication. In that role, he provided strategic counsel and communications support to Alex Gorsky, Chairman and CEO, and a number of other senior leaders at the Company, ensuring the strategic priorities of the Executive and Management Committees were driven out across a global workforce of 130,000 employees. While at J&J, Craig also led storytelling training to enhance the communication skills of J&J’s senior-most leaders, an effort heralded by many company executives. He also was the driving force behind the development and launch of ACCEL– The Academy for Communication Excellence and Leadership – a first-of-its-kind professional development programme for the Communication professionals. Craig has a strong track record of leading high performing teams and developing individuals into leadership and management roles. He is a member of the Executive Committee of the PRSA Foundation, The Wisemen and Corporate Communications International (CCI).