More Than 20 Percent Of S&P 500 Value Attributable To Reputation

“Reputation is material for organizational success. Studies such as this quantify how it continues to be a major driver of corporate value, and show precisely where focus is needed to support investor sentiment and ultimately, the market’s trust in future performance.

“They also serves to underline the importance of including reputation among a company’s risk priorities. As the economy continues to recover, we expect to see intangibles making a deeper inroad into decision-making and overall shareholder value.”

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