Event Date: 14/11/2016

Measuring and Managing Brand Reputation: How CSR and Other Factors Influence Reputational Value

Boston, 14-16 November 2016

How CSR and other factors influence Reputation Value
– Sustainable Brands’ New Metrics 2016 Conference

 

 

 

 

 

 

 

Reputation Dividend’s research clearly indicates that the measurable and manageable reputations of companies can causally, and with scientific rigor, be tied to their market values, and that their sustainability performance, in turn, contributes to their reputations. The methodology used by Reputation Dividend makes it possible to determine what the reputation contribution is for each of the following nine components to the market cap of a firm: quality of management, employee engagement, long-term investment potential, financial soundness, use of corporate assets, innovation, CSR, quality of products and global competitiveness. At the end of 2014, for example, CSR was found to be responsible for 10.7% of the total reputational value of S&P 500 companies. That is a conservative estimate of the value of CSR, given that at many companies CSR heavily influences many of the other right components of reputational value. Attend this session to get the latest freshly-launched data and understand how CSR and other components contribute to total reputational value and interact.

Sandra Macleod, PARTNER AND DIRECTOR, REPUTATION DIVIDEND