MR in the Press

Scorecards, Standards and Protocols: Where the #NewMetrics Rubber Hits the Road

November 18, 2016 by Nassy Avramidis   Day 2 of New Metrics ‘16 kicked off with a main stage presentation from Reputation Dividend director Sandra Macleod, who provided us with a broad overview of how social impact and other factors can influence brand reputation; reputation, she contends, is a core factor that drives investor behavior. […]

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Apple Has Top U.S. Corporate Rep

November 17, 2016 O’Dwyer’s PR News 2016 Reputation Dividend – Top Ten … Starbucks’ 11 percent rise in reputation contribution got it into the top 10 for the first time ad number seven. Total value is $3.977 trillion or more than $1 in every $5 of shareholder value across the S&P 500.Apple held onto the […]

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Launch of Academy For Communication Excellence

LAUNCH OF ACADEMY FOR COMMUNICATION EXCELLENCE Macleod, Rothenberg and Doorley join with renowned communication leaders to form business-focused professional development offering (London, 4 November, 2016) – Three industry veterans with extensive experience leading and developing teams of communication and business professionals have joined together to launch The Academy for Communication Excellence, designed to enhance skills, […]

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Measuring PR: what comes after AVE?

“I have yet to see one universal solution for measuring PR’s contribution. Understanding where you are at the start of the campaign and how things have changed because of professional PR is what people need to think about.” More>

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New Evidence Bolsters Claims of Connectivity Between CSR and Market Caps

“When a company demonstrably improves its sustainability performance and takes steps to be seen as such, its market cap will go up – measurably so. Everybody wins, the intrinsic and extrinsic camps alike. I call this the Sustainability Effect…” by Mark W. McElroy, Ph.D. More>  

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Spicing up Brand Reputation

“..the winners over the next twelve months will be those companies that focus on the operational and messaging priorities which support continued confidence through turbulent times. Reputation may be intangible but it has a very tangible value.” More>

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UK Corporate Reputations Stand Fast in Face of Uncertainty

  In an increasingly volatile market, the latest study from Reputation Dividend has found that corporate reputation supports investor confidence to the extent that it is adding £790bn of shareholder value across the FTSE 350, 36% of the total market capitalization. 2016 Reputation Dividend UK press release

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Thank you for joining us for the launch of Reputation Dividend’s 2016 UK Report and Value Summit

Thank you for joining us this week for the launch of Reputation Dividend’s 2016 UK Report and Value Summit with our guest speakers, Simon Walker, Ian Wright and Matthew Gwyther. If you have any feedback, questions or suggestions for further reputation summits ahead, I very much look forward to hearing from you. With warmest wishes, […]

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Reputation is worth £620bn to UK PLC

  According to the 2015 UK Reputation Dividend Report, Unilever and Diageo top the league of most potent reputations, challenged by rising stars NEXT and RB (Reckitt Benckiser). For the first time,  more companies show declines in Reputation Contribution than rises, equating to £55bn of lost shareholder value. 2015_Reputation_Dividend_Press_Release Report

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More Than 20 Percent Of S&P 500 Value Attributable To Reputation

“Reputation is material for organizational success. Studies such as this quantify how it continues to be a major driver of corporate value, and show precisely where focus is needed to support investor sentiment and ultimately, the market’s trust in future performance.”

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