Not Walking The Talk is a Form of Self Harm …

  In the light of the latest 2017 UK Reputation Dividend Report where corporate reputations in the UK are valued at close to £1trn, a word of warning We all know that an organisation in possession of a good reputation faces costs when trust collapses. This holds true for most trust crises or reputational crashes. […]

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UK corporate reputations value soar close to £1trn – cause for celebration or case for concern?

  LONDON 18TH May 2017 – The combined value of corporate reputations in the FTSE350 rose to £986bn in January 2017, or 39% of all shareholder value, the highest recorded since tracking by Reputation Dividend began ten years ago. In this latest study, Royal Dutch Shell displaces Unilever in the top slot of reputation value, […]

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Corporate Reputations Account For $4 Trillion Of Shareholder Value

Holmes Report November 20, 2016 Reputation now accounts for $3,977 trillion, or more than $1 in every $5 of shareholder value across the S&P 500 according to the latest Reputation Dividend report. A growing appreciation of the safety implied by strong corporate reputation helped to push up company values to the point where reputation now […]

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Scorecards, Standards and Protocols: Where the #NewMetrics Rubber Hits the Road

November 18, 2016 by Nassy Avramidis   Day 2 of New Metrics ‘16 kicked off with a main stage presentation from Reputation Dividend director Sandra Macleod, who provided us with a broad overview of how social impact and other factors can influence brand reputation; reputation, she contends, is a core factor that drives investor behavior. […]

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Apple Has Top U.S. Corporate Rep

November 17, 2016 O’Dwyer’s PR News 2016 Reputation Dividend – Top Ten … Starbucks’ 11 percent rise in reputation contribution got it into the top 10 for the first time ad number seven. Total value is $3.977 trillion or more than $1 in every $5 of shareholder value across the S&P 500.Apple held onto the […]

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The Value of Reputation

Brittany Golob from Communicate magazine discusses the value that can be placed on a company’s reputation with our own Sandra Macleod.

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PR Week: Sandra Macleod joins Reputation Dividend

Sandra Macleod, the founder and former group CEO of Echo Research, has joined Reputation Dividend as a partner and director. Set up by ex-Interbrand specialists three years ago, Reputation Dividend quantifies the economic value of the corporate … Read full article

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PR Week: Reputation Dividend taps Macleod as partner, director

LONDON: Corporate reputation and brand research consultancy Reputation Dividend has  Brought on Sandra Macleod, the founder and former group CEO of Echo Research, as a partner and director. She joined the firm on November 1, reporting directly to … Read full article

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Daily Research News Online : Echo Founder Sandra Macleod Joins Reputation Dividend

Echo Research founder and former CEO Sandra Macleod has joined corporate reputation and brand research consultancy Reputation Dividend as a Partner and Director. Sandra Macleod Launched three years ago by former Interbrand director Simon Cole, … Read full article

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New bursary for PR pioneer

Ten-year support for financially disadvantaged students in Public Relations through the Patrick Macleod Bursary is established. New bursary for PR Pioneer

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