Through the Looking Glass Mindfully – Top Research Tips for 2015

If there were a looking glass for the focus and direction of really useful Reputation Research in 2015, the following three rules should guide ever better insights: # 1.  The 4 core principles for genuine business value of Reputation Research: The research must ask relevant questions – Reputation for What, Among Whom, for What Purpose? […]

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Using marketing analytics to drive superior growth

From McKinsey Insights: Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach..

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More Than 20 Percent Of S&P 500 Value Attributable To Reputation

“Reputation is material for organizational success. Studies such as this quantify how it continues to be a major driver of corporate value, and show precisely where focus is needed to support investor sentiment and ultimately, the market’s trust in future performance.”

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Why can’t we be friends? Five steps to better relations between CFOs and CMOs

The application of data analytics offers a useful approach to build more collaboration in support of stronger growth.  The strongest CMO–CFO partnerships develop when both parties take five actions: open their books to scrutiny, focus on the metrics that matter, balance short-term and long-term value creation, consider savings as well as spending, and seek opportunities to […]

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Tools, Questions and Top Tips on Research & Measurement

PDF document outlining the tools, questions and top tips on research and measurement, prepared by Echo Research (now Ebiquity) for the European Association of Communication Directors.

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Institute of Public Relations

For a wealth of latest trends, papers and research openly shared for the professional and academic community from the Institute for Public Relations, the science beneath the art of public relations: IOP Research Topics

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AMEC – Measuring the true value of public relations

Power point from amec on guidelines to measuring the true value of public relations Measuring-the-True-Value-of-Public-Relations-based-on-the-Barcelona-Principles

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10 point-plan on measurement principles from AMEC

Barcelona Declaration of Measurement Principles

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Research Planning and Measurement Toolkit

This toolkit focuses on research, planning and evaluation including new guidance on social media, measuring the financial value of PR and looking beyond outputs to evaluate outcomes. Research Planning and Measurement Toolkit>

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Procurement Toolkit

The PR Procument toolkit is designed to help clients of the PR profession – in functions including Marketing and Procurement – and their suppliers, including agencies and other service providers, to work together to maximise the value delivered by PR practitioners and PR activity. PR Procurement Toolkit >

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