Insights & Downloads

Research Planning and Measurement Toolkit

This toolkit focuses on research, planning and evaluation including new guidance on social media, measuring the financial value of PR and looking beyond outputs to evaluate outcomes. Research Planning and Measurement Toolkit>

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Procurement Toolkit

The PR Procument toolkit is designed to help clients of the PR profession – in functions including Marketing and Procurement – and their suppliers, including agencies and other service providers, to work together to maximise the value delivered by PR practitioners and PR activity. PR Procurement Toolkit >

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McKinsey: Beyond Corporate Social Responsibility

Article from McKinsey, “Beyond corporate social responsibility: Integrated external engagement” on why companies must incorporate interaction with stakeholders into decision making at every level of the organization. Download Article >

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Harvard Business Review: Creating Shared Value

HARVARD BUSINESS REVIEW ARTICLE, Creating Shared Value by Michael E. Porter, Mark R. Kramer Download Article >

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Guidance for Boards – from the Institute of Directors

Reputation and the Board – Guidance for PR Consultants and Board Directors – Download Report>

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On Trust and Behaviour – from the author of ‘HOW’

We’ll see that word a lot in this report. Simply stated, HOW is the belief that what we do is not nearly as important as how we do it. That’s because today’s new reality — and the new normal for business — is marked by hyperconnectivity, hypertransparency, and ever-deepening interdependencies. The days of “It’s not […]

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Trust – from the World Economic Forum

How can leaders create a high-trust environment in their organizations, which leadership attributes matter and how can they be developed on a broader basis.  See the latest in this WEF forum (join the debate @weftrust#)

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Arthur W. Page Society Narrative: C-Suite

A one page overview of the changing role of communications at the heart of the enterprise. AWPS-New-Model-Narrative-C-Suite

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The Authentic Enterprise by the Arthur Page Society

This report, based on a survey of Chief Executive Officers, commissioned by the Arthur W. Page Society examines the drivers and implications of a changing world, proposing a set of strategic options for CEOs and other “C-suite” executives to consider in helping the enterprise successfully respond to the new realities  AWPS-AuthenticEnterprise

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