Insights & Downloads

Archive: New Challenges Facing CCOs – A W Page at the Financial Times, London (12/06/2014)

More than a dozen Page members and guests held a discussion on Wednesday at the Financial Times in London, hosted by page member Darcy Keller, global director of communications of the Financial Times Group, and moderated by Andrew Hill, management editor of the FT. Sandra Macleod, CEO of Mindful Reputation, was instrumental in organizing the […]

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McKinsey’s ‘Classics’ : Building the Healthy Corporation

From the McKinsey’s ‘classics’, comes a useful reminder in Building the Healthy Corporation that ‘Performance and health‘ is a metaphor that derives its power from a simple comparison with the human body. Read the original article  Just as people may seem reasonably well today but may not have the physical condition for the rigours of […]

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Why can’t we be friends? Five steps to better relations between CFOs and CMOs

The application of data analytics offers a useful approach to build more collaboration in support of stronger growth.  The strongest CMO–CFO partnerships develop when both parties take five actions: open their books to scrutiny, focus on the metrics that matter, balance short-term and long-term value creation, consider savings as well as spending, and seek opportunities to […]

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Chartered Institute of Management Accountants – Corporate Reputation

This paper explores some of the corporate governance issues in an effort to help boards understand what they must do to be more effective. It considers the processes and practices that enable directors to challenge management more constructively. It goes on to examine how executives and Neds (non-executive directors) can build an effective relationship that […]

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Tools, Questions and Top Tips on Research & Measurement

PDF document outlining the tools, questions and top tips on research and measurement, prepared by Echo Research (now Ebiquity) for the European Association of Communication Directors.

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CEO Survey: A World in Trust

Leadership and Corporate Responsibility  This CEO survey report by global reputation auditors Echo Research (now Ebiquity) and IBLF  reviews drivers and best practice in corporate responsibility asks ‘are companies making sustainability core to their strategies and activities’? Download the full report.

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Institute of Public Relations

For a wealth of latest trends, papers and research openly shared for the professional and academic community from the Institute for Public Relations, the science beneath the art of public relations: IOP Research Topics

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AMEC – Measuring the true value of public relations

Power point from amec on guidelines to measuring the true value of public relations Measuring-the-True-Value-of-Public-Relations-based-on-the-Barcelona-Principles

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10 point-plan on measurement principles from AMEC

Barcelona Declaration of Measurement Principles

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Research Planning and Measurement Toolkit

This toolkit focuses on research, planning and evaluation including new guidance on social media, measuring the financial value of PR and looking beyond outputs to evaluate outcomes. Research Planning and Measurement Toolkit>

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